ICT Media
Turk Telecom, which collected its all brands under the same roof in January 2016, became the most valuable brand of Turkey one more time. In the annual list ‘Turkey’s Most Valuable Brands Turkey100’ by international brand assessment Brand Finance, Turk Telecom has been chosen the most valuable brand of Turkey by increasing its brand value more than 11% and making it 2,6 billion dollars.
Turk Telecom became the most valuable brand of Turkey in the list ‘Telecoms 500’ in which Brand Finance chooses the most valuable 500 telecommunication brand of the world. Turk Telecom, the most valuable telecommunication brand of Turkey for 9 years, proved one more time that it is a ‘leader information and communication technologies brand’.
Paul Doany, CEO of Turk Telecom, reminded that Turk Telecom has been chosen as the most valuable brand of Turkey for the 8th time. He also said ‘‘We successfully have undertaken one of the biggest brand transformations of Turkey. By means of this transformation, we got the highest subscriber gain with 1.5 million net customers since public listing in 2008. I congratulate the big Turk Telecom family of 34 thousand people which worked all around Turkey and contributed to the success. From now on, we will work on creating new values by getting closer to different customer segments.’’
The leader communications and entertainment technologies company of Turkey, Turk Telecom became the most valuable brand of Turkey for the 8th time, in the list ‘Turkey’s Most Valuable Brands Turkey100’ in which Brand Finance, an international brand assessment foundation, chooses the most valuable 500 telecommunication brand of the world. Turk Telecom has collected its brands providing mobile, internet, telephone and TV services under the same roof since January 2008. Now, it is getting the benefits of this union. In the survey undertaken by England centered Brand Finance for the list ‘Turkey’s Most Valuable Brands Turkey100’, it was determined that in 2016, Turk Telecom increased its brand value from 2 billion 353 million dollars to 2 billion 620 million dollars, and it became Turkey’s Most Valuable Brand.
In the list ‘Turkey 100’ determined by Brand Finance by evaluating the biggest companies of Turkey, Turk Telecom has been chosen the best company by increasing its brand value up to 11%. So, the company has reached to the peak of brand value with 2.6 billion dollars, and succeeded as the most valuable brand of Turkey. Turk Telecom became the most valuable brand of Turkey in the list ‘Telecoms 500’ in which Brand Finance chooses the most valuable 500 telecommunication brand of the world. Turk Telecom, the most valuable telecommunication brand of Turkey for 9 years, proved one more time that it is a ‘leader information and communication technologies brand’.
The Historic 1.5 Million Net Subscriber Gain with Single Brand Synergy
In Brand Finance’s ‘Turkey 100’ survey, while synergy created by brand union of Turk Telecom was underlined, new product, service presentation, new customer gain and vertical sale opportunities were emphasized. Besides all those developments by brand union, it also affected the projects of future.
CEO of Turk Telecom Paul Doany, stated that they have been receiving the positive results of brand union of 2016 day by day and he continued ‘‘We successfully have undertaken one of the biggest brand transformations of Turkey. By means of this transformation, we got the highest subscriber gain with 1.5 million net customers since public listing in 2008.’’
Paul Doany, CEO of Turk Telecom, reminded that Turk Telecom has been chosen as the most valuable brand of Turkey for the 8th time in the annual survey on more than 20 countries, of Brand Finance. He also said ‘’I congratulate the big Turk Telecom family of 34 thousand people which worked all around Turkey and contributed to the success. From now on, we will work on creating new values by getting closer to different customer segments. As a leader company of communications and entertainment technologies with wide range of products and services, Turk Telecom serves in 81 provinces with strong infrastructure and 39,2 million customers.Providing high technology, service of good quality and answering the needs of our customers effectively are our priorities as Turk Telecom. From now on, we will work on creating new values by getting closer to different customer segments.’’
